Don’t eat your Crayons… Drink Them!

Yep you heard me. And I don’t mean leave the 264 count box in the car on a hot day. Crayons(R) Inc. has introduced a line of all natural sports drinks aimed at youth athletes. This isn’t just Joe Cool style marketing.

While other leading sports drinks, including Gatorade(R), are not specifically formulated for kids, Crayons(R) All Natural Sports Drinks are developed to meet the nutritional and performance needs of thirsty youth athletes. Each all natural flavor contains no high-fructose corn syrup, no dyes,no artificial sweeteners, no preservatives, and have 50% less sodium than the leading sport drink. [...] Each Crayons(R) All Natural Sports Drink comes in an environmentally friendly 8-ounce, easy-to-hold can–an ideal single-serving for kids to “slam down” when they need to be re-hydrated and replenished. Crayons(R) All Natural Sports Drinks have just 50 calories and come in three fun and great tasting flavors: Playoff Punch, Leaping Lemon-Lime and Breakaway Berry.

I noticed this stuff a few months back at Sprouts. I think I’ll have to stop by and pick a few up for my little (eventual) hockey player. :)

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One Response to “Don’t eat your Crayons… Drink Them!”

  1. Hi,
    My google alert for HFCS picked up your post.
    I am on a personal campaign to alert everyone I know about the treachery
    of HFCS. A site that might interest you is http://www.StopHFCS.com They
    welcome additions and suggestions and have a message board. As you
    well know HFCS has invaded our food supply. Courtesy of the CRA, go to
    http://www.corn.org/NSFC2006.pdf P29-30 list all the foods and products that
    contain HFCS. A few surprises even for me–lunch meats, cough syrups.
    Take care,
    Cynthia

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